Wednesday, 20 September 2017


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There is something special and comforting about the aromas of baking bread - whether it’s a childhood memory of your grandmother baking in her kitchen or that inviting warm smell of fresh croissant from a corner boulangerie, writes Andre Erasmus.


Bakery and confectionery are not the only industries confronting with an apprentice and trainee crisis, but they may gain over an opportunity that other industries don’t have: image. Nowadays, we can see an important improvement of the traditional chef portrait, along with the traditional baker and confectioner images.


The art of baking has been about for centuries with the world’s oldest oven – found in Croatia in 2014 – reckoned to be 6,500 years old. Over the years, this art remains a skill and is important for nutrition, as baked goods, especially breads, are a common but basic food, both from an economic and cultural point of view.


It seems to go both ways – bakeries trying their best to get personal with their consumers and the consumers, in turn, expecting more from the product they buy, while its packaging will enhance that experience. That is the global packaging trend for 2017 in a nutshell, according to market research company Mintel, writes Andre Erasmus.


Craft baking, it seems, is a growing trend. Research by IRI shows that sales of baking products have been rising steadily, up by 62% since 2007. The market research and shopper insight firm says this trend is driven partly by families being keen to get back into the kitchen and cook for themselves, but also by celebrity baker shows on television.

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