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Telepizza has announced the opening of its first Iranian store in Marzdaran Boulevar, Theran, and two additional stores are set to open by the end of the month.

Telepizza signed a master franchise agreement with Momenin Investment Group (MIG) last year and MIG will be investing EUR100m in the next 10 years.

The Theran store opening marks the start of the latest phase of Telepizza's global expansion plans, becoming the first International QSR brand to enter the Iranian market (with 1,421 stores globally). Telepizza plans to build on this first launch with a further seven stores due to open in Theran by the end of 2017 and 200 stores across Iran planned in the next 10 years.

The significant opportunities presented by Iran's large, young, population (more than 80 million people of which 65% are below 36 years old), and highly fragmented competition, made the country a choice for Telepizza’s expansion.

"We are very proud of the inauguration of our two first Iranian stores. It is a great responsibility to become the first QSR chain in the country," remarks Pablo Juantegui, chairman and CEO of Telepizza Group. Telepizza International president, Giorgio Minardi, adds: "The launch of our first Iranian outlet marks an exciting step in our international expansion which continues to gain momentum. Iran looks set to become a hugely important market for us, with significant room for growth. We know our innovative flavors and commitment to use only quality local Iranian ingredients, coupled with our outstanding customer service and great value will appeal to Iranian consumers.'

Alongside classic pizzas, the Telepizza menu also features innovative Chef's signature pizzas such as the Nachos pizza, bringing exciting new flavors to the Iranian market and appealing to consumers' desire to 'try something different'.  

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