Sunday, 22 October 2017

 

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Puratos launches a new establishment in Taiwan. Puratos will hold 80% of a newly created entity, while its historical distributor will keep 20%.

Puratos Taiwan plans to provide value-added ingredients to artisan and large account customers. 

“Taiwan is a sophisticated market, very influential in the rest of Northern Asia. Puratos Taiwan will help us expand our geographical footprint,” says Daniel Malcorps, CEO of Puratos.

Puratos Taiwan will provide a wider range of products and services to help artisan and large account channel customers be even more successful with their business.
“We will continue to supply customers with the current products while offering a wider range of Puratos products and services in Taiwan. Our focus is also on offering adequate marketing tools and sales processes to better serve large account channels (retail, industry and food service),” comments Peter Deriemaeker, market director Asia Pacific, Middle East and Africa at Puratos.

With more than 30 years of expertise, the historical distributor has a strong network of four distribution centers based in Taipei, Zhongli, Taichung and Kaohsiung, and employs more than 50 people.

Future investments will follow, including investing in a local R&D team and the construction of a local production plant.

Currently, Puratos counts close to 1,300 employees in Asia Pacific with 22 production units in nine countries. 

Pictured: Puratos center in Russia

Related articles: 

Puratos Launches Three New Products to Its Bakery Range 

First-generation Students Graduate Puratos Bakery Schools 

Puratos Brings Professionals in Brussels to Discover the Future of Industrial Patisserie

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