Exclusive: CABCI Previews Bakery China

The world’s largest bakery exhibition is back with bigger and better prospects for the entire bakery, confectionery, beverages and fine foods industry in China and across the world.

Bakery China 2018, held for the 21st time from May 9 to 12, showcases a comprehensive range of products and services spread across 190,000 sqm of exhibition space, with over 10,000 booths. Global leading professionals and buyer delegates will meet and share innovations at the Shanghai New International Expo Center, in all areas of the bakery industry.

Ahead of the trade fair, Mr. Zhu Nianlin (pictured), president of the China Association of Bakery & Confectionery Industry (CABCI), shares insights into the massive undertaking that is Bakery China, on behalf of the organizers.

With an impressive 2,000+ exhibitors, “Bakery China is one of the top professional exhibition platforms globally for bakery and confectionery industry exhibitors. After 21-year rapid growth, the exhibitors are mainly separated by product categories: equipment, ingredients, and packaging materials. Furthermore, as of 2015, bakery and soft drink have merged as an interest area od the fair. Since then, the special zone for Coffee, Beverage and Find Food is tailored to host new industry trends,” Zhu Nianlin tells Asia Pacific Baker & Biscuit.

Bakery China has become the trendsetter for the region and beyond, hosting innovation launches. CABCI’s president shares a glimpse into a special focus we can witness to see this year at the booths: “With globalized consumption habits and a growing popularity of home baking, knowledge of baking practices and appliances such as ovens is much sought-after among young Chinese consumers, urban white-collared workers, and housewives pursuing the ‘IT’ lifestyle. In response to this overwhelming growth and market demand, the show area for home baking at Bakery China reaches more than 5,000sqm, to provide a learning, training and development platform to the growing numbers of baking lovers.”

New and Popular Features

Bakery China’s representative highlights what were the popular events with visitors last year, on the occasion of the fair’s 20th anniversary, and what are new features coming this year. “Bakery China, as an annual carnival for China’s bakery industry, organizes every year many national competitions, and also cooperates with overseas organizations to hold international events,” he summarizes. In 2017, the final competition of the third Top Of Patissier In Asia attracted top competitors from Asia; and the first China Pastry Cup initiated by the International Organizing Committee of World Pastry Cup began setting a foundation supporting the development of China’s pastry.

He adds, on the other hand: “China, as the largest production and consumption market of bakery products, is maintaining fast growth since the beginning of 21st century. As a bakery production market, China produces equipment with competitive prices, which attention especially from South East Asia and Latin America visitors.” In addition, the Chinese bakery consumption market pays attention to fine ingredients from Europe, North America, South East Asia, and good quality equipment from Europe and America. “That’s why every year we welcome exhibitors and visitors from more than 100 countries and regions,” he explains. Since 2016, Bakery China has an area for New Tech and Product Releases, to encourage companies to demonstrate their innovations at the show. “This year we look forward more than eight companies’ onsite release,” anticipates the fair’s representative.


While all aspects of Bakery China will feature elements of interest to visitors, the fair’s competitive events are traditionally crowd pleasers. “Every part of the show shines with its own glamor and of course to the people interested in,” Nianlin tells us.

Highlights include the National Baking Technology Contest, the only national competition for vocational skills organized by the state government. It has the authority to award National Labor Day Prizes, National Technical Experts etc., which are all national-level awards highly recognized by the industries.

The competition agenda at Bakery China 2018 includes:

  • The Final Competition of the 3rd Top of Patissier in Asia;
  • The 18th “Rich’s Cup” National Decorated Cake Competition;
  • The 18th “Angel Yeast Cup” National Bread-Making Skill Competition
  • The 18th “Shun Nam Stuffing Cup” National Mooncake Skill Contest
  • The 7th “Panpan Foods Cup” Creative Western Pastry Competition of National Vocational School Students
  • The Trial of China Pastry Cup for World Pastry Cup
  • First “Chunxuan Cup” Creative Dunch Competition
  • 3rd MBA Coffee Latte Art Competition
  • 2nd China Pizza Elite Challenge Match

Coffee and Fine Foods

As the fair caters to all aspects of interest to bakers and bakeries, it now includes solutions for coffee and fine foods. Nianlin highlights the feature’s development, by popular request: “From the buyers’ feedback at Bakery China 2017, we’ve learned that most of them are targeting pre-made coffee, coffee machines, as well as prepared food for hotel and restaurants, as well as catering machines. As the coffee, beverage and find food zone was launched in 2015, every year we learn from the onsite questionnaire that the number of visitors interested in this aspect at Bakery China grows, by more than 10% each time.” The “Coffee, Beverage and Fine Food” area is spread over 20,000 sqm, to reflect the merge between the bakery and the coffee industry, the organizer underlines.

Hotels and restaurants represent areas of great interest, too. “Hotels and restaurants buyers usually purchase ‘half-done’ bakery and coffee products, small machines, show cabinets, refrigeration showcases, shop design service and information service,” explains CABCI’s president.

Overall, health and a positive lifestyle are the biggest trends shaping this year’s landscape at Bakery China, according to the CABCI. The national association is composed by voluntary enterprises and industrial companies for production of bread, pastry, biscuits, candies, chocolate, crystal sugar, frozen food, instant food, preserved fruits, snacks and more; universities, and enterprises of trade in raw materials and equipment for bakery and confectionery products. It is State Administration of State Property that controls the professional operation of the association.

You can read more in our print magazine Asia Pacific Baker & Biscuit (Spring 2018)!

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