PepsiCo is planning to use increasing amounts of digital media and new product development in its efforts to drive business growth in China.

While the trade environment across Europe and the US has proved challenging as a result of the recent economic downturn, PepsiCo's Chinese outlook keeps improving, Advertising Age reported.

"It's like the Big Bang, the market is developing so fast," Richard Lee, PepsiCo's chief marketing officer for Greater China, told the journal.

He added: "Chinese people are extremely optimistic about the future. They all believe that anything is possible. That has huge implications in everything, including product development."