23

Feb

Bakery merger announced PDF Print E-mail
Written by admin   

In a key strategic step to building one of the leading specialist frozen bakery distributors in the UK, Mantinga and Boulangeries de France have merged their businesses.


The combined businesses will generate turnover in excess of £8M in the first year. It is anticipated that with a focus on profitable growth all 52 employees will be retained to build the business from its solid 2,000+ customer base to supply all the sectors of the UK bake-off market.
Thierry Cacaly, Managing Director commented: "This is an exciting move for Boulangeries de France, the merged businesses provide an enviable list of synergies and efficiencies to be realised.
"With the distribution hubs of Mantinga in Gloucester and Chester combined with the Boulangeries de France distribution hub in London the business will be responsible for a quality next day delivery service to customers across the majority of the UK. Our product ranges are also very complimentary with the strong French product range of the Boulangeries de France which we will amalgamate with the diverse European wide speciality bakery products supplied by Mantinga."
One of the key business strategies of the business is to strengthen supplier partnerships by working closer to a select numbers of suppliers in order to maintain preferential distributor status and ensure competitive pricing in the UK market.
Steven Mackintosh, founder of Mantinga, has moved to a role as Commercial Director, he commented "this opportunity will enable the many successful qualities in the Mantinga business and product range to be brought to life with a broader audience. We will be maintaining both the Mantinga and Boulangeries de France brand and product identities whilst we develop a new combined brand that will provide a clearer representation of our vision and business purpose."
The Mantinga bakery and coffee retail outlets are to be part of the rebranding, as the business looks to establish itself as a consumer recognised bakery brand.
The businesses where brought together through an acquisition of Mantinga Retail Ltd by Boulangeries de France, this saw the release of the Sameer Group as the private equity investor and shareholder of Mantinga.

  No Comments.
You need to login or register to post comments.
Discuss this item on the forums. (0 posts)
Crier Media Group | First Floor Offices, 1-3 Station Road East, Limpsfield, Oxted, Surrey, RH8 0BD, United Kingdom
Tel: +44 (0) 1883 734582 | Fax: +44 (0) 1883 713640 | E-mail: jennie@crier.co.uk
Central Europe Office: Crier Media Group d.o.o. | Trg Mazuranica 1, Zagreb, Croatia
Tel: +385 1 4854 429 | Fax: +385 1 4854 432 | E-mail: crier@crier.hr
World Bakers
Made by Primavista