Austrian baking products manufacturer, backaldrin, has won the Gulfood award in the 'best new baked or confectionery product' category.

"This award makes me happy und I am really proud of the whole team of master bakers and confectioners. This award also is an honourable certification that we are on the right way according to our products and the high standard of backaldrin products" said Harald Deller, CEO of backaldrin International.

Gulfood is one of the world's largest annual food, beverage and hospitality events, eagerly anticipated in the global industry calendar. As one of the world's largest and most influential trade exhibitions, Gulfood consistently attracts industry leaders from around the world.

The 2011 Gulfood Awards recognise the contribution that people, brands and companies make to driving innovation and quality as well as enhancing the region's international reputation for excellent food and beverages.