Premier Foods plc has launched a range of part-baked Hovis loaves and bread rolls.

The UK manufacturer said the range will include a white bloomer, a granary bloomer, a pack of four white rolls and a pack of four granary rolls.

Premier, the UK's largest food maker, said the launch was "set to capitalise on the massive potential that the currently untapped part- bake market has to offer".

The company said it was "certain" its part-bake offering would revitalise a "static" part of the market and create a "significant sales opportunity". Over 60% of households do not buy part-bake "largely due to a lack of awareness", Premier said. Current consumers, it added, only buy part-bake products six times a year.