UK biscuit firm seals deal with Wal-Mart

Jul

UK biscuit firm seals deal with Wal-Mart

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UK biscuit manufacturer Burton's Foods has struck a distribution deal with Wal-Mart Stores for its Cadbury Fingers biscuit line in the US and Mexico.

The company, which produces Cadbury biscuits under a licence agreement, said yesterday that it plans to increase the exports of the UK manufactured biscuits using Wal-Mart's international retail distribution and logistics network from the summer.

Burton's secured a similar distribution arrangement with Wal-Mart Brazil earlier this year, reported just-food.

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lizbeth K

UK biscuit firm seals deal with Wal-Mart
Jul 12 2011 10:11:10

This thread discusses the Content article: UK biscuit firm seals deal with Wal-Mart

another nice strategies for Wal-Mart,this deal will surely help the company to move along the crisis they are into right now.
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