Global food technology solutions provider, JBT FoodTech, has restructured its European sales force to form a new sales team, specifically dedicated to developing business for its range of portioning, coating, cooking/baking and frying systems.

The new Portioning, Coating, Cooking/Baking and Frying sales team will focus on marketing JBT FoodTech's range of further processing products which includes the Stein range of ovens, breaders, fryers and coating equipment, the Double D high impingement multi-purpose cookers, baking ovens and searer/grill markers, and the DSI slicing and portioning systems, all of which can be integrated to form multi-phase in-line processing solutions.

JBT FoodTech's leading brand, the Frigoscandia range of spiral freezers, chillers and proofers, will continue to be managed by members of its existing sales force in Europe.

Heading the new European team as sales director will be Bob Petrie, who is also managing director of JBT FoodTech's UK headquarters near Edinburgh. Petrie commented:

"As the JBT FoodTech portfolio of products expands we are becoming more aware of the need to provide fully integrated solutions by adding further processing products to the already highly successful line of Frigoscandia spiral freezers, chillers and proofers.

"The opportunities in this area are so diverse and wide-ranging that we made the decision to form a dedicated sales force to concentrate 100% on developing this side of the business, where each region can focus on its particular further processing requirements and applications. The team will work closely with the current sales teams which will continue to focus on developing business for the Frigoscandia range."