Stratum Nutrition, a Novus International Business focusing on nutrition through functional and specialty ingredients, introduces ApuraGreen^TM, a kiwifruit pectin paste ingredient that allows for extended shelf-life in baked goods with a clean label.

ApuraGreen^TM is a whole-fruit kiwi pectin paste great for baked goods such as bread, cookies, muffins, cakes and other pastries. The natural composition provides the functional humectancy which allows for softer, fresher products with an extended shelf life, sugar and fat reduction, and clean label.

ApuraGreen^TM has many clean label aspects for food products. It is a single, natural ingredient - from a whole fruit. It is GMO- and gluten-free, and GRAS with no artificial preservatives or additives. It empowers formulators for reduced fat, sugar, and calories in a recipe with additional nutrients from the fruit base.

ApuraGreen^TM is a healthy ingredient choice with naturally high levels of vitamins C and K, and dietary fiber. It can be used to replace eggs, dairy products, butter, cooking oils and casein-derived products in baking and as a fat substitute, it can effectively replace up to 90% of fats.

Additional applications that can benefit from ApuraGreen^TM include: nutrition bars, juice products, dairy, beverage, fruit fillings and leathers, frozen foods, meat, sauces, gravies and soups.

ApuraGreen^TM has been added to the Stratum Nutrition portfolio by way of a technology partnership with Anagenix Ltd. This partnership will allow Stratum Nutrition to bring new kiwifruit products, manufactured by Anagenix to market in the US, Europe, Canada, and other regions.