Dunkin’ Donuts has removed the artificial dyes from its donuts in the US, declaring donuts now sold at restaurants in the USA are no longer being made using colors from artificial sources.
“We are thrilled to announce that we have removed artificial dyes from our donuts in the U.S., and now all donuts sold at Dunkin’ Donuts restaurants nationwide are no longer being made using colors from artificial sources,” according to an official announcement of the company.
This is all part of a larger initiative to offer simpler ingredients and cleaner menu labels, says Dunkin’ Donuts, pledging to eliminate artificial dyes from all of foods and beverages in the U.S. by the end of 2018. “We are pleased to start the New Year with this exciting milestone,” the company says.
The biggest challenge was replacing the artificial dyes in donuts with fruit juices and other extracts while balancing the flavor profile and bright colors. It took years of research and development to get it just right, but the officials declare themselves happy with the final result.
For 2018, Dunkin’ Donuts is continuing to innovate in the Dunkin’ Test Kitchen, working towards cleaner menu labels and new products such as the Snow Flurries Donut. The new wintertime treat features a yeast ring donut with wintry blue icing and special snowflake sprinkles, and is available now at participating Dunkin’ Donuts restaurants throughout the USA for a limited time.
By the end of this year, Dunkin’ Donuts will remove artificial dyes across the menu, including donut icings, fillings and toppings, as well as frozen beverages such as COOLATTA® frozen beverages, baked goods, breakfast sandwiches and coffee flavorings. The exceptions include select supplier-branded ingredients produced by other companies that are used as toppings or decorative elements.