Krispy Kreme Doughnuts identified lemon as the consumer popular choice, following a survey used to choose the next Glazed Doughnut flavor. Krispy Kreme’s innovation team will craft and perfect the Lemon Glazed Doughnut, which will be made available this spring for a full week at participating Krispy Kreme shops.
The #VoteForGlaze campaign allowed consumers, for the first time, to decide a -new glazed doughnut flavor for the brand Original Glazed® Doughnut. Consumers selected from four flavors – blueberry, caramel, lemon and maple – January 16 – 22 at www.voteforglaze.com.
Lemon was America’s top choice, garnering 36% of the vote. Caramel received 26% of the vote, blueberry received 20% followed by maple, which received 18%.
“Lemon won the vote, but we can’t glaze over the fact that the other three flavors all received a lot of support, even beyond the votes. Our fans’ passion for these flavors – and others – came through loud and clear on social media. So while the polls are closed, our minds are not,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.
Krispy Kreme will announce this spring the exact dates the all-new Lemon Glazed Doughnut will be available.