Traditional Romanian Easter Desserts Enter American Markets

Traditional Romanian Easter desserts (“cozonac” and “pasca” – sponge cake specialties) are among the most in-demand on Easter both in Romania as well as abroad, even if the price has slightly increased compared with 2017 (due to the increase in costs with utilities and in the minimum wage). This year, the desserts reached USA and Canada.

“Currently we export traditional Romanian desserts in many countries. Of course we focused on the countries with Romanian communities, respectively Italy and Spain, first of all, but we have also reached Canada and the US. We also export to Germany, not only for the Romanians living there, but also for the local population. We saw that the “Romanian cozonac” has been much appreciated, and this is why we want to develop this export sector for similar products. We are big producers of wheat, we are in top among European countries, but instead of exporting raw materials, I think it’s much better to export finished products, meaning flour, macaroni, biscuits, Romanian cozonac and other bakery products,” said Aurel Popescu, the president of the Romanian Union for Milling Industry and Bakery (ROMPAN), according to Agerpres.

Although he doesn’t have exact figures on cozonac exports, he added that the volume of exports has been increasing since February, because Easter has shortly followed winter holidays this year. Nationally, cozonac sales are similar to those from 2017, meaning close to 7.5 million units.

The prices of bakery products will increase, according to Popescu, due to the increase in costs with utilities and the increase in the minimum wage as of January 1.  These will impact all milling and bakery products, he says.

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