Thursday, 14 December 2017


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Too Good To Be Gluten Free has launched a new range of snack packs which includes cocktail sausages and mini Scotch eggs which will be available in Waitrose this June.

The brand is looking to capitalize on the growth in the snack market, with recent research revealing 41% of eat now occasions are snacking, according to Addo research.

Sam Benjamin, brand and marketing manager at Too Good To Be Gluten Free said: “We are really pleased to be working with Waitrose on the launch of the new snack bags.  As with all our product offerings, taste as well as the absence of gluten is central to the proposition. The new snack bags are essentially indistinguishable in taste from the gluten alternatives and will be perfect for reaching celiac, those who make the odd purchase of gluten free and the massively growing gluten free lifestyle market, those that choose to go gluten free for non medical reasons. This market now represents 13% of the UK population.”  

Related articles: 

Gluten-free Biscuits Drive the Free-from Market 

Chris Bavin Supports Coeliac UK’s Campaign for Gluten-free Convenience 

Unicorn Ingredients Offers New Range of Gluten-free Seeds

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