Thursday, 14 December 2017


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Panera Bread has announced it introduced a new service: clients can now order using voice messages for delivery and Rapid Pick-Up with the Google Assistant on their mobile devices.  

This is one of the first US restaurant concepts to offer this service and it is available for the bakery’s loyalty system, “My Panera” members, in St. Louis and Silicon Valley, the company announced. Participating bakery-cafes can now place and pay for their orders using the Google Assistant, the virtual personal assistant developed by Google. Full rollout and implementation nationwide for all guests is anticipated by the end of the year.

Google Assistant users can say: “Ok Google, ask Panera for delivery” or “Ok Google, talk to Panera.”  The Panera app for the Google Assistant will show them the menu, suggest past menu items based on history and walk the user through menu items. Users will pay from their saved wallet information, following with authentication steps. Panera’s voice-activated ordering integrates with MyPanera®, the restaurant industry’s largest loyalty program with more than 27 million members. Voice-activated ordering will be available via the Google Assistant on eligible Android phones and iPhones.

“With more than 1.3 million digital orders placed weekly at Panera, there is a clear demand for voice-activated ordering methods, and this integration with Google is a step towards an even better guest experience,” said Ron Shaich, Panera’s Founder, Chairman and CEO.  

Since the inception of its Panera 2.0 program in 2014, the company has emerged as an industry-leading restaurant e-tailer.  Approximately 30% of total company wide sales are digital. Panera’s end-to-end digital channels, including Rapid Pick-Up, Fast Lane Kiosks, Catering and Delivery, enable a better guest experience for people to eat the way they want, where they want and when they want.  

Blaine Hurst, Panera’s president, said: “Voice-activated ordering powered by artificial intelligence is the future. […] In the long run, the ease and convenience will be meaningful to our guests.  In fact, placing a voice-activated order in many cases is more than 80% faster than a traditional app order.”

In addition to Panera’s Rapid Pick-Up service, Panera’s newest service, Panera Delivery, will be available for voice-activated ordering.  

Related articles: 

JAB Buys Panera Bread for USD7.5bn 

Japanese Bakery Features Bread Recognition Software 

AIB International adds online training for bread manufacturers


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