Friday, 24 November 2017


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Givaudan has announced new flavor and taste solutions which will enhance the perception of freshness in convenience foods, including baked goods.

A range of seven top notes and taste solutions is being launched in the first phase: lime, lemon, asparagus, lettuce, basil, coriander/cilantro and parsley, and a second phase is under development.

Delivering the perception that fresh ingredients have just been cut and added to the dish, this innovation is a direct response to strong consumer demand for fresh foods and eating experiences and is intended to revitalise the taste of processed foods. 

Fabio Campanile, global head of science and technology, flavor division at Givaudan explains: “This innovative approach was developed following our last Chef’s Council event in New York, where we explored what constitutes a freshly prepared eating experience, together with some of the world’s leading chefs.

“This enabled us to ‘decode’ what the perception of freshness means, and translate the taste of freshly prepared food into flavor solutions for convenience foods.”

Designed to be incorporated into Givaudan’s existing flavor solutions, to ‘lift’ the profile with a hint of freshness, the new capabilities will deliver a step change in the eating experience of convenience foods.

Freshly cut herbs are often used as a final ingredient to a dish just before serving, to add the desired burst of freshness. Capturing this ‘first burst’ of freshness from freshly prepared herbs, vegetables and citrus fruits for convenience foods has been a challenge, as evaporation, oxidation or enzymatic degradation make catching the headspace to recreate the flavor difficult, explains Givaudan.

“We have overcome these issues by using our FreezeFrame® technology,” said Campanile. “This technique prevents the evaporation, oxidation or enzymatic degradation of key freshness molecules to give us a more accurate analysis and capture the unique top notes.

“Our freshness solutions will help customers enhance the eating experience of their products by adding a fresh element to the flavor.”

The second phase of solutions, comprising chive, cucumber, ginger, lemongrass and Thai basil, is under development and will be available later this year. 

Related articles: 

Givaudan Announces Exclusive Distribution Partnership with IMCD in Western Europe 

A look inside Givaudan's Flavour Innovation Centre   

Givaudan to Acquire Vika B.V.

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