Bidfood to Discuss Industry Innovations at its Latest Event
In preparation for the Government’s new Healthy Food Standard, Bidfood has revealed how foodservice operators can embrace innovation across menus, products and operations to meet changing consumer demands during their latest event that took place in the UK, Innovation in Motion.
During said event, Bidfood talked about how innovation is taking shape through nutrition-led menu development, hospitality-ready solutions, experimental desserts and emerging, forward-thinking SME brands. The discussion delved into the innovation process, with talks and activities from Bidfood’s Insights, Nutrition, Marketing, and Chef Development teams. In anticipation of the Government’s new Healthy Food Standard, the event explored the definition of healthier food and drink products in the UK, as well as what mandatory reporting could look like for large food businesses. The Nutrition Team also showcased practical ways chefs can incorporate more nutrient-dense whole foods, including beans, into their menus, reports Bidfood.
The Culinary Director at Bidfood, Martin Eshelby, said: “Innovation is often associated with new products, but within wholesale and for foodservice operators, it means much more than that. It’s no longer just about creating something new; it’s about helping operators respond to changing consumer expectations, such as growing health awareness, and mounting operational pressures related to cost, time, and resources. […] We’re extremely passionate about helping our customers, so we will always look to find solutions, whether it’s through nutritional requirements, introducing new flavors, trends, experiences and formats, or bringing emerging suppliers to market through The Open Doors Programme. We understand our role is to inspire chefs and caterers so they can adapt their offer to reflect what consumers want, while keeping menus fresh and exciting.”
According to Bidfood’s research, 58% of consumers place importance on innovation in food and venues, while 54% say they explore new or unique cuisines and dishes. Bidfood’s research also showed that 50% of operators are prioritizing new products, and consumers are most encouraged by new flavors and ingredients.
Bidfood is an international foodservice wholesaler and distributor that supplies food, beverages, and catering products to businesses such as restaurants, hotels, pubs, schools, hospitals, care homes, and catering companies.
