Eric Dell Is the New CEO of the American Bakers Association

The American Bakers Association (ABA), the US wholesale baking industry’s largest, announced that Eric Dell, JD, MBA, is the trade organization’s new President and CEO. Dell will lead the trade group’s mission of promoting and growing the baking industry in partnership with its 300+ Members.

Dell joins ABA from the National Automatic Merchandising Association (NAMA) as the organization’s Executive Vice President. During his ten-year tenure, he built an advocacy program, forged new industry partnerships, revitalized the industry trade show, and invigorated high-performing teams.

A veteran of Capitol Hill, serving two stints as Chief of Staff and Counsel to Representative Joe Wilson (R-SC), Dell also was a practicing attorney and law clerk to South Carolina Circuit Judge Marc Westbrook. He is a South Carolina native with a degree in Political Science and a Juris Doctorate from the University of South Carolina. He earned his Master of Business Administration from the Johns Hopkins University – Carey School of Business. 

“Following an exhaustive review of 67 qualified candidates, ABA’s Search committee was unanimous in our selection of Eric,” said Cordia Harrington, ABA’s Board Chair, and Founder and CEO of Crown Bakeries. “He is an energetic, dynamic, and politically savvy leader who exudes passion for his work and his family. He is the ideal successor to carry on the strong reputation and foundation built by Robb MacKie and the ABA team.”

“The Executive Committee has selected an outstanding leader to take ABA into the future,” said Robb MacKie, ABA’s current President and CEO. “Both Eric and NAMA have been incredibly strong and well-respected collaborators with ABA and the Washington food community. In addition to his keen policy acumen in both federal and state governments, Eric’s strategic business ingenuity expanded his industry’s opportunities and grew their trade show’s impact. ABA’s professional team and its leadership will blaze a bright path for the baking industry’s future with him at the helm. I know the ABA Members will enjoy welcoming Eric and his family into the baking community just as they did me. I anticipate a smooth and seamless transition over the next couple of months.”

“I’m delighted to join this fantastic industry as the President and CEO of its leading trade association,” said Eric Dell. “Together, we will work to show America and the world what many already know: baking is cool. I am excited to lead ABA into the future with a pointed focus on crafting a culture-driven organization that I know will excel at all levels of programming for the membership. Working with the Board of Directors and the broader membership, we will elevate ABA’s value proposition.”

Dell will officially start as ABA’s President and CEO on January 1, 2023.

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