Ferrero Group Agrees to Acquire Purely Elizabeth
On August 14, Ferrero Group announced officially that it signed an agreement to acquire Purely Elizabeth, a modern wellness company based in the US. Part of the company’s portfolio are variations of granola, oatmeal and cereal containing oats, whole grains, nuts, and seeds.
Following closing, company will continue to operate as a standalone brand within the Ferrero Group, with Founder and CEO Elizabeth Stein. The acquisition builds on Ferrero Group’s growing portfolio in the US, following the 2025 acquisition of WK Kellogg Co.
Giovanni Ferrero, President of Ferrero International SA, holding company of the Ferrero Group, stated: “Purely Elizabeth, with its terrific portfolio of quality, tasty products, is a great addition to Ferrero, […] With this transaction, Ferrero builds on its recent acquisition of WK Kellogg Co, reinforcing both its presence at breakfast time in America and its reach in the better-for-you segment.”
Elizabeth Stein said: “Building Purely Elizabeth from an idea 17 years ago into the brand it is today has been one of the most rewarding journeys of my life, and I’m incredibly proud of what our team has accomplished, […] I couldn’t be more excited to continue leading Purely Elizabeth alongside our team as we bring our mission and products to even more people.”
Ferrero Group has also stated that Purely Elizabeth has more than doubled their sales in the last year.
