Grupo Bimbo Invests in Rule Breaker Snacks

Bimbo Ventures, the venture capital arm of Grupo Bimbo, recently acquired a minority stake in Rule Breaker Snacks, creators of vegan, gluten-free, and allergy-friendly treats. This is the first external funding for the snacking brand.

“It has been an amazing journey for us over the past few years, and we have so many great things on the horizon,” says Nancy Kalish, founder of Rule Breaker Snacks. “We are thrilled to have Bimbo Ventures behind us to help drive future growth and opportunity for Rule Breaker Snacks!”

According to a press release, Rule Breaker Snacks products are vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens—including dairy, eggs, sesame, soy, and wheat. Chickpeas are listed as the first ingredient across its line of products.

Rule Breaker Snacks are available in both singles and Bite formats and in four flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie, and (nut-free) P’Nutter Chocolate Chip Blondie. Following its initial success, the company also introduced its first limited edition seasonal flavor to the portfolio, Mint Chocolate Brownie Bites.