Panera Launches Geofence-Enabled Curbside Service

Panera announced it aims to transform the curbside experience for its customers with the launch of Panera Curbside, a geofence-enabled service that allows guests to safely and easily get their favorite Panera meals served straight to their car.

To do that, Panera has now extended its free Wi-Fi radius beyond the bakery-cafe doors and implemented geofencing technology as the company strives to provide guests with the fastest Curbside experience.

With the addition of geofencing, for those who opt-in, the bakery-cafe will be notified automatically when the guest arrives – creating an easy, frictionless way for customers to get their freshly-prepared Panera favorites. The company invites guests to try Panera Curbside with USD5 off any USD20 order, through May 31.

“In these unprecedented times, people are missing life’s small comforts, like going out for a meal with family. While we prioritize safety and convenience, we hope that Panera Curbside can be a natural extension of the Panera Warmth inside our bakery-cafes,” said Niren Chaudhary, Panera CEO. “In the new world as it emerges, we are focused on how we can best serve our customers and meet them where they are. Our latest technology and Wi-Fi capabilities, combined with enhanced protective measures at bakery-cafes, make Panera Curbside a frictionless way to continue to enjoy the Panera experience you know and love.”

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