Portugese Pastry Brand Opens First Hong Kong Bakery

Invest Hong Kong announced on June 2 that Mainteigaria, a Portugese bakery brand known for its Pasteis de Nata, has officially opened its first Hong Kong store. The opening marks an important step in the brand’s international expansion and represents a strategic gateway for heritage food and beverage brands seeking entry into the Asian market.

Arnold Lau, the Acting Director-General of Investment Promotion at InvestHK, stated: “We welcome Manteigaria to Hong Kong to the delight of our city’s passionate egg tart fans. […] Manteigaria’s arrival reinforces Hong Kong’s identity as a dynamic crossroads of East and West- a city that appeals to diverse taste buds while serving as a premier destination for global business.”

The Chief Executive Officer of Portugália Restauração, the restaurant group that owns Manteigaria, Francisco Carvalho Martins, said: “Hong Kong consumers are curious, cosmopolitan, and uncompromising about taste. Our brand seeks a globally recognised market that values both heritage and innovation, and Hong Kong is exactly that. We see the city as the perfect stage from which to spread the aroma of our original, freshly baked Pasteis de Nata, and a key catalyst for our growth journey in Asia.”

Manteigaria plans to open six locations across the city by the end of 2027, and InvestHK has worked closely with them and Portugália Restauração throughout the process, providing go-to-market strategies, local market insights, and access to the city’s supplier network to facilitate its launch and continued expansion.

Manteigaria was founded in Lisbon, in 2014, and is part of the restaurant group Portugália Restauração. Today, Manteigaria operates over 20 bakeries across Portugal, France, Macao and Spain.