Sarafruit Group Secures New Investment While Sarazin Family Retains Control

Sarafruits Group, a premium frozen pastry specialist, has welcomed Ouest Croissance as a new investor while the Sarazin family retained majority ownership and existing shareholders Unigrains and Crédit Mutuel Equity reinvested in the business.

Majority-owned by the Sarazin family and led by Eric Sarazin, CEO, Sarafruits Group generates roughly 63 million euros of sales, of which 40% via exports, and employs nearly 320 people.

Eric Sarazin stated: “Our mission ‘Working together for healthy and sustainable delights’, guides our decisions and our investments. It reflects our commitment to creating sustainable value for clients, employees, agricultural partners and local communities. We thank Unigrains and Crédit Mutuel Equity for their commitment alongside us since 2010, as well as for the quality of the relationship we have built and the value they have brought to the Group’s development. The arrival of Ouest Croissance marks a new milestone in this entrepreneurial journey. Together, we are giving ourselves the means to accelerate an ambitious, responsible and sustainable growth trajectory, firmly establishing our brand among the leading players in its sector in France and internationally, while remaining true to our mission.”

Nicolas Mulle, Investment Director with Unigrains, said: “We are very pleased to continue our partnership alongside the Sarazin family and the Management. This transaction perfectly illustrates Unigrains’ positioning as a long-term partner to dynamic family-owned businesses across the agri-food value chain. The quality of our relationship and the trust built over the years provide a solid foundation to support Sarafruits Group in this new development cycle.”