Sentinel Capital Partners, a private equity firm that invests in midmarket companies, announced on July 7 the acquisition of DecoPac Inc., a company that supplies cake decorating solutions for bakeries, foodservice operators, and DIY decorators. This acquisition will help accelerate DecoPac’s evolution.
Previously, DecoPac operated with private equity firm Kohlberg, and the terms of the deal were not disclosed.
Cindy Hampton, DecoPac’s CEO, stated: “Sentinel brings both the resources and strategic expertise to help us accelerate what we’ve already built, […] “With their partnership, we’re well positioned to expand the range of desserts and formats we serve, bring more decoration options to our existing customers, and reach consumers through new and emerging channels, all while delivering on DecoPac’s mission to make every celebration more joyful.”
One of the Sentinel partners, Owen Basham, said: “DecoPac is an exceptional business with a market-leading position, deep relationships with major retailers, and a proven track record of growth, […] We’re excited to partner with Cindy and the DecoPac team as they continue to innovate across the channels they serve.”
Additionally, Seth Hollander, Senior Partner at Kohlberg, stated: “DecoPac occupies an attractive position in a highly specialized category, with a strong management team and proprietary technology. We are pleased to have supported the company’s development and wish the DecoPac team continued success,”
DecoPac is the leading supplier and marketer of decorating solutions for bakeries, professional cake decorators, and cake-decorating enthusiasts across the UK, Canada, and the US.
Sentinel is a leading midmarket private equity firm that works collaboratively with portfolio companies, offering operational resources and strategic advice that help its management teams. Sentinel also provides debt and preferred capital as a minority partner through its Capital Solutions strategy.