Starco Brands to Acquire Custom Bakehouse
On July 15, Starco Brands, a US-based consumer products company that develops, acquires, and markets consumer product and consumer packaged goods brands announced the completion of the acquisition of Custom Bakehouse, a manufacturer of premium baking mixes.
The acquisition is said to expand Starco’s capabilities across powdered foods, nutritional blends, drink and hydration mixes, baking mixes, dry seasonings, and private-label manufacturing, while also supporting future growth initiatives across the company’s nutrition and wellness portfolio, including expanded powder-based products and supplements.
Custom Bakehouse brings private-label capabilities and recognized consumer brands, including the Sticky Fingers brand and licensed Marie Callender’s baking mixes, the company operating a 75,000 square foot production facility located in Santa Fe Springs, California, which adds a new manufacturing capability.
Ross Sklar, Chairman and CEO of Starco Brands, stated: “Custom Bakehouse has spent more than three decades earning a reputation for deep formulation and manufacturing excellence, and that is exactly the kind of scale and capability we look for, […] We have always believed that manufacturing is far more than production, it is a strategic asset, an innovation hub and fuel for growth. Bringing Custom Bakehouse into Starco gives us direct control of more of the value chain, IP creation, manufacturing and distribution, and allows the Company to move fast across our portfolio”
