Women-Owned Cookie Mix Brand Reports 400%+ Year-Over-Year Growth
My Better Batch, a premium cookie mix, is reporting 400%+ growth in a retail expansion story in the emerging consumer packaged goods space. The brand added more than 3,000 new points of distribution across the U.S. in the first quarter of 2026 and is on track to hit 6,000 by the end of the month. New placements include Kroger, Albertsons, H-E-B, Giant Food, Hy-Vee, and Harris Teeter, building on an existing footprint that already includes Target, Thrive Market, The Fresh Market, Lowes Foods, Earth Fare and more. Individual boxes retail for $6.99–$7.99. The business achieved this through raising funds in a friends-and-family round at launch in 2024.
My Better Batch is a premium cookie mix created with non-GMO ingredients, no artificial colors, and no preservatives. It comes in four flavors: Chocolate Chunk, Double Chocolate Chip, Classic Sugar and Celebration. In order to prepare it, the mix requires butter and an egg before baking. The company claims that the process takes less than 15 minutes and that the product is designed for convenience.
The founder and CEO of the company, Lindsay Hancock, has over 20 years of CPG industry experience. Her idea for the brand came reportedly from wanting to create a cookie mix with clean ingredients and from-scratch taste. “We’ve seen incredible growth over the last year, which feels especially meaningful in a category long dominated by legacy brands.”, declares Hancock. She was also recently named to Inc. Magazine’s 2026 Female Founders 500, a list that recognizes 500 distinguished founders across private, public and nonprofit sectors.
