Anuga Introduces New Global Brand Identity
Anuga, a trade fair for the food and beverage industry, has introduced a new overarching brand identity and campaign under the guiding principle “United by Taste”, as the trade fair prepares for its next edition in 2027.
The next edition of Anuga will take place in Cologne, Germany, from October 9 to 13, 2027.
According to the organizers, the development reflects changes affecting the global food and beverage sector, including new technologies, growing sustainability requirements, alternative proteins, evolving consumer needs and shorter innovation cycles.
“United by Taste” will serve as the basis of a multi-part campaign highlighting different aspects of the trade fair in the run-up to Anuga 2027. The team explains how, within the campaign, “Taste” encompasses product quality, innovation, cultural diversity and the different requirements of international markets.
The new visual identity brings together people working across the international food industry and the products driving trends and new market opportunities. A circular element representing a plate connects these aspects, while red details link the design to Anuga’s existing brand identity.
The concept will be adapted across Anuga’s ten trade shows, with two different culinary worlds presented together on a plate to represent the diversity of each respective segment.
Jan Philipp Hartmann, Director of Anuga, stated: “Anuga connects the global food and beverage industry across markets, categories and cultures. ‘United by Taste’ will allow us to express this strength even more clearly in future, […] In this way, we are creating a strong, communicative framework that we will constantly further develop on the road to Anuga 2027.”
