DEH to Exhibit at SIAL Paris
Following its participation at PLMA in Amsterdam, from October 17 to 21, DEH will be exhibiting at SIAL Paris with its trade show concept “DEHlicious… for you!” and the theme “Back to the roots- Reinventing Classics”
DEH will be demonstrating how traditional baked goods could be adapted for international markets through innovative product ideas and modern production technology.
The exhibition will focus on products manufactured at DEH’s expanded production facilities in Germany and Hungary. Visitors can expect a combination of familiar bakery classics product innovations that demonstrate how traditional bakery concepts can be transformed into trend-driven solutions for different international markets.
One of the exhibition highlights will be DEH’s reinvented “Franzbrötchen”, the traditional cinnamon pastry from Northern Germany. Under the concept “New Flavors Unlocked,” DEH has developed modern flavors such as Yuzu, Mango-Passion Fruit, Strawberry, Raspberry and Nut.
Alexander Haselbach, CEO, stated: “The response at PLMA confirmed to us that classic baked goods with innovative ideas and authentic flavors have great potential worldwide. At SIAL, we want to build on this success and further strengthen our position as a product development partner for international private label brands”
DEH is a German family-owned business headquartered in Gevelsberg that produces deep-frozen bakery goods and bread rolls.
