Délice & Création Becomes the Main Partner of the Pastry World Cup

Délice & Création, the first French distributor integrated in bakery and pastry, joins the Sirha Food ecosystem and becomes the Main Partner of its historical competition of the sugar professions: the Pastry World Cup.

“This collaboration represents for us a unique opportunity to promote the French pastry art on the national and international scenes,” explains Grégoire Guillemin, Manager of Délice & Création. “By joining this competition that brings together renowned companies and exceptional pastry chefs, we are delighted to contribute to this prestigious showcase of the entire profession. With the expertise of GL events and Sirha Food, Délice & Création is eager to play a key role in this major event.”

This decision of Délice & Création implies the integration of the “Mondial des Arts Sucrés” – competition created in 2008 – into the Pastry World Cup. 

“Today, the Pastry World Cup and the Mondial des Arts Sucrés merge regarding their common values and requirements,” said Johanna Le Pape, winner of the “Mondial des Arts Sucrés” in 2014 and member of the International Organizing Committee of the Pastry World Cup. To be engaged in a global competition requires a total dedication, an absolute rigor and determination. This quest for excellence continues under a unique emblem – the one of the Pastry World Cup – and it is a special pride to contribute, alongside the committee members, to its influence.”

The common will of Délice & Création and Sirha Food is a strong event that resonates at a global level, thanks to the different continental selections and the Grande Finale of the Pastry World Cup, for the whole profession.