SIGEP Asia Debuted in Singapore – 26-28 June 2024
Italian Exhibition Group inaugurated Sigep Asia at the Sands Expo & Convention Centre in Singapore from 26th to 28th June 2024. The first edition of Sigep World’s satellite show showcased over 300 exhibiting brands from Singapore and 31 countries, including Italy, Kuwait, China, Malaysia, Japan, Austria and Mexico. The first edition of Sigep Asia confirmed the scope of Sigep World’s internationalisation strategy, which is consolidating its expansion plan in Southeast Asia and offering companies a valuable showcase to develop their business. Singapore is known as the Food & Beverage capital of Asia with a market that exceeds USD12bn and is estimated to grow by 4.47% annually (CAGR 2024-2028).
Italian brands at the show included the most representative of the Sigep Word community such as Carpigiani, Casa Optima/Mec3Fabbri1905, Gelmatic, ISA, Moretti Forni, Unox, La Marzocco, Nuova Simonelli, Saeco, Segafredo Zanetti, Caffè Carraro, Essse Caffè, Eurovo, Zanolli.
During the three-day event, sector buyers and operators had the chance to deepen their knowledge of Italian gastronomic culture in masterclasses organised by top chefs and pastry chefs from Richemont Club Italy, International Union of Bakers & Confectioners, Ambasciatori Pasticceri dell’Eccellenza Italiana (Pastry Ambassadors of Italian Excellence), and Federazione Italiana Cuochi (Federation of Italian Chefs). Italian ice cream was the theme of the masterclasses conducted by leading companies in the sector such as Carpigiani, and master Italian ice cream maker, Eugenio Morrone, the Gelato World Cup champion 2020 and President of the Jury of the last Juniores Pastry World Cup; while Master Pastry Chef Giuseppe Piffaretti hold a workshop on Panettone. The promotion of Italian Food & Beverage culture continued in the Italian Trade Agency Lounge, where visitors were able to meet Italian Chefs and discover the secrets of their art.
The Singapore National Coffee Championships hosted by the Singapore Coffee Association was also held during Sigep Asia. This year’s competition events featured the Singapore National Barista Championship (SNBC), Singapore National Brewers Cup (SNBRC), Singapore National Latte Art Championship (SLAC) and Singapore Cup Tasters Competition (SCTC). The winner will represent Singapore at the World Barista Championship 2025.