SIGEP World Expands Japan Engagement Ahead of 2027 Edition

Aiming to strengthen their connection to the Japanese market, the Ambassador of Italy to Japan, Mario Vattani, has decided to host a networking event in Tokyo dedicated to pastry, bakery, chocolate, pizza, coffee, and gelato supply chains on September 10. This decision came ahead of the 48th edition of SIGEP World 2027, which will take place in Rimini, Italy, from January 23 to 27.

The event hosted at the Aoyama Grand Hotel brought together over 60 Japanese industry professionals, clients, trade associations and media representatives. Mario Vattani opened the initiative, confirming the continued commitment of the Italian Ministry of Foreign Affairs and International Cooperation to promoting Italian agri-food exports to Japan.

Vattani stated: “In Japan, Italian agri-food excellence is widely appreciated, not only for the traditional quality of our products, ingredients and services, but also for the effectiveness with which our companies, through their daily work, are able to tell the story of territories, biodiversity, technologies and process innovation. Today, with SIGEP Meets the World in Tokyo, we are delighted to receive further confirmation of this.”

Also on the attendees list were Ilaria Cicero, Global Exhibition Director, F&B Division at IEG and CEO of IEG Asia, and Daiki Hirao of Owill Co., Ltd., who shared his experience of SIGEP 2025.

Cicero said: “SIGEP Meets the World in Tokyo is a strategic stage in SIGEP World’s internationalization journey. Japan is one of the most sophisticated markets in the Asia-Pacific region and a natural counterpart for supply chains that combine quality, technology and innovation. Together with the Italian Trade Agency, we want to connect Italian suppliers more directly with Asian buyers and industry professionals, creating concrete opportunities for business, partnerships and growth .”