Grupo Bimbo to Remove All Artificial Colorants by the End of the Year
Grupo Bimbo announced that by the end of 2026, all artificial colorants will be officially removed from their entire product portfolio. On June 29, they reported that 99% of the company’s daily consumption products, including breads, buns and rolls, tortillas, bagels, and English muffins, are free from artificial flavors and colorants.
The ATNI, a global foundation that actively challenges the food industry to shape healthier food systems, has recognized Grupo Bimbo to be one of the highest-ranked food companies globally, due to their commitment to enhance the nutritional quality of its products.
Rafael Pamias, CEO of Grupo Bimbo, stated: “We continue making solid progress toward our health and wellness targets, […] By year-end, we expect 100% of our bread, buns, and breakfast portfolio to deliver positive nutrition, achieving a Health Star Rating of 3.5 or higher. Looking ahead, we are expanding our focus with a bold goal: by 2026, all our products will be free from artificial colorants. And by 2030, we aim for 100% of our baked goods and snacks to be made with simple, natural recipes, thus ensuring that our products remain safe, nutritious, affordable, and accessible to families around the world.”
The Health Star Rating refers to an international standard created in Australia and New Zealand and its methodology evaluates the nutritional profile of packaged foods and beverages, assigning them a rating from 0.5 to 5 stars.
