Ottera Launches Liquid Natural Blue Colorant
Ottera launched two naturally sourced liquid versions of its Jungle Blue and Arctic Blue natural colors on July 7. The two products were previously available as powders, now giving food producers more options when choosing formats to achieve natural bright blues.
Phil Cook, the Head of Strategic Marketing at Ottera, stated: “They disperse immediately to create a uniform color without the need for pre-mixing. They are also easier to handle as they are pumpable and don’t create dust when processing. […] Traditionally, much of the blue that we see in food and beverages has come from artificial sources, […] The regulatory and consumer landscape is changing and the demand for naturally derived blues is increasing. To meet this demand, having multiple blues in different formats is important for manufacturers.”
The two new products are a further development of two of Ottera’s most recent launches, Jungle Blue, extracted from sustainable Colombian Jagua fruit, and Arctic Blue, made using spirulina in a carbon-neutral indoor production facility.
Blue is one of the fastest growing colors in 2025, over 10,000 food and beverage products were launched containing a blue color, up from around 6,000 in 2021.
Oterra is one of the largest providers of naturally sourced colors worldwide.
