Puratos USA is reportedly enrolling approximately 30% of its wheat flour volumes into mass balance regenerative agriculture programs, aiming to reach 50% regenerative sourcing by 2030.
Luther Hardin, the Senior Procurement Manager at Puratos USA, stated: “Everything starts with the soil, but most people never see it, […] Farmers are dealing with real pressure, weather, yield, long-term viability, and what happens at that level impacts everything that follows. Our role is to work alongside our partners to build a more sustainable and robust supply chain, in a way that’s practical and scalable.”
To support the transition, Puratos announced that they will be collaborating with farmers, cooperatives, and milling partners worldwide to implement practices like crop rotation, reduced tillage, and cover cropping.
The Product Director at Puratos USA, Michael Gleason, said: “Our customers do not just need ideas. They need solutions that fit into how they operate today, […] Regenerative agriculture cannot stay theoretical. It has to work inside real supply chains, real formulations, and real production environments. That is what we are focused on making possible.”
The initiative builds on programs launched in 2022, which continue to decide on how the company expands its approach both in the US and globally.
Puratos is an international company that offers a full range of innovative food ingredients and solutions for the bakery, sweet goods, and chocolate categories.