Takis to Remove Artificial Colors and TBHQ From Their Entire Product Portfolio
Takis started removing artificial colors and TBHQ (a synthetic antioxidant) across its entire product portfolio. The phased rollout is already underway and it is expected to be fully implemented by the end of 2026. The initiative was taken due to Grupo Bimbo’s commitment to eliminate all artificial colors from its entire global product portfolio by the end of the year.
Included in the new changes are the brand’s most popular products, such as Takis Fuego and Takis Blue Heat. Alongside those, newer innovations like Takis Pix, Xtreme Lime and Jalapeño were developed without artificial colors from the get-go. The products will be sold in Walmart and other retailers across the U.S., where consumers can identify them by the “No Artificial Colors Added” label displayed on the front of the packaging. During this rollout period, both the original and updated versions may be available on shelves as retailers rotate their inventory.
Sandra Kirkpatrick, the Senior Director of Marketing at Barcel USA, stated that “Moving to no artificial colors added and no TBHQ represents an important milestone for the brand, […] It reflects our commitment to meeting the evolving expectations of today’s consumers while continuing to deliver the intensity Takis is known for.”
The Takis brand is part of Barcel USA, the U.S. snack division of Grupo Bimbo, the world’s largest baking company with operations in more than 70 countries.
