The European Honey Market Expected to Reach USD4.24bn by 2028

The European honey market is expected to reach USD4.24bn by 2028, from USD3.21bn in 2022, at a CAGR of 4.8%, according to Research And Markets.

The research company says there is a surge in the use of honey as a natural sweetener in the European honey market. EU is only 60% self-sufficient in honey. Most European countries import honey from other countries to fulfill the demand. The utilization of honey is increasing in processed food to increase the nutritional value of products.

The e-commerce sector is growing rapidly in Europe, and the demand for honey from online platforms has increased rapidly in the last few years.  EU-5 region is a leading player in the Europe honey market due to the rising adoption of the diet pattern and health consciousness in the EU-5 countries. 

The Europe honey market is highly fragmented as many manufacturers and individual beekeepers who have maintained beehives are present across the region. There are a few major players present in the Europe honey market, such as New Zealand Honey Co. (New Zealand), Comvita (New Zealand), Lamex Food Group (UK), Valeo Food Group (UK), and many more are offering high-quality honey in the region.

A Surge in the Usage of Honey as a Natural Sweetener

Honey has many advantages over sugar. Honey has a lower GI value than sugar, which means it does not increase blood sugar levels as quickly as sugar. Honey has very high nutritional value, so consumers prefer to buy it and like the characteristics of sweetness, texture, and flavor.

Honey is used in the small-scale industry or in-house for making baked products, beverages, confectionery, marmalades, candy, spreads, and jams. Thus, many companies are working on reducing sugar in food products and trying honey as a substitute for sugar. Thus, the honey demand is expected to increase, supporting market growth.

 

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