Opportunities for frozen bakery in Eastern Europe

Consumption of frozen bakery products is still relatively low in Eastern Europe, says Rusne Naujokaityte, country research manager at Euromonitor.

A well-developed fresh bakery market is already present in Eastern Europe, supported by a strong tradition of local, independent bakeries.

However, frozen bakery products might be boosted by economic welfare and a faster pace of life, which would require more convenient products.

Considering how underdeveloped this segment is, there is plenty of room for growth in Eastern Europe.

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