Aryzta – a global company which manufactures specialty frozen bakery products – has launched the Mette Munk line of branded Danish pastries on the US and Canadian market.
The new authentic pastry is made in the company’s bakery in Odense, Denmark and is aimed at retail, convenience and foodservice clients. According to Aryzta, the premium line of desserts is said to be made with real fruit, free-range eggs, certified sustainable palm oil, real Bourbon vanilla, and maple syrup.
“We are excited about our Mette Munk Danish pastries because of their rich culture and quality ingredients sourced from all over the world. We keep it simple by only using real, premium ingredients to create the “made-from-scratch” appeal that consumers crave,” says Daniele Bianchini, director of foodservice marketing for Aryzta.
Aryzta’s teams across the US and Canada will be working in close partnership with its customers to introduce the Mette Munk pastry line across multiple channels.
“Our customers are striving to trade-up their consumers to premium, authentic foods that deliver on a global taste experience. The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends,” noted Kevin Lake, VP of marketing strategy at Aryzta North America.