Bakeful Expands Their Portfolio
American snack brand Bakeful expanded their portfolio with a new seven-product lineup at Target stores across the US. Following their debut this spring, the expansion gives Target guests access to Donutful mini donuts, Muffinful mini muffins, and the complete Target-exclusive Brownieful mini brownie lineup, all made with real ingredients and 25% less sugar than leading brands, according to Bakeful. This brand expansion happened due to the retailer demand for clean-label sweet-baked snacks.
The complete lineup includes Donutful Mini Donuts, coming in Pink Sprinkle Dipped and Chocolate Dipped, Muffinful Mini Muffins, offering the options of Chocolate Chip and Blueberry, and the Brownieful Mini Brownies, coming Confetti, Chocolate Chip, and Salted Caramel.
Bakeful reports that every product of theirs is made with cage-free eggs, unbleached flour, non-GMO ingredients, and no artificial colors or flavors.
The Founder and CEO of Bakeful, Tony Davis, said: “As we launched at Target this spring, the response from families exceeded our expectations, […] Expanding our assortment means shoppers can now find every Bakeful favorite in one place, from our mini donuts and muffins to our Target-exclusive Brownieful collection. […] Parents shouldn’t have to choose between ingredients they feel good about and treats their kids get excited to eat. That’s the gap Bakeful was created to fill, and we’re thrilled to continue growing with Target.”
Bakeful is a sweet-baked snack brand that has the objective to bring clean-label options to the packaged bakery aisle.
