Baker & Baker Unveils New Chocolate Bars in Partnership with Mondelēz

Baker & Baker, a European bakery products manufacturer, launched a new range of Cadbury Milk food-to-go bars in partnership with Mondelēz. The Cadbury Dairy Milk Brownie Bars are available immediately in Morrisons, and from September in Tesco, with potential further listings in the pipeline. The products are only available in Europe.

In the lineup are the Cadbury Dairy Milk Brownie and the Dairy Milk Flapjack Bar, both as a single serve offering. The company describes the brownie bar to be gooey and chocolatey, containing a cocoa base, while the Flapjack version is chewy and oaty, both bars being coated with milk chocolate.

Michael Bancroft, Licensing Director at Baker & Baker, stated: “We’re really excited about introducing the iconic Cadbury Dairy Milk flavor into the food-to-go bar concept. Consumers in this space are looking for easily recognizable brands, flavors and textures, which these products deliver. […] At Baker & Baker, we have a wealth of experience in developing indulgent brownie and flapjack products across different European markets, and we are now bringing this expertise into the UK retail market. […] These products also tap into the growing meal deal offering and will be available as part of standard meal deals with our retail customers.”