Cadbury Dairy Milk Adds Biscoff Bar to Canadian Line-Up
Mondelēz International has launched a Cadbury Dairy Milk x Biscoff chocolate bar in Canada, bringing together its Cadbury Dairy Milk brand with Lotus Bakeries’ Biscoff biscuit brand in a permanent addition to the Canadian range.
The new product combines Cadbury Dairy Milk chocolate with the caramelised crunch associated with Biscoff and is being produced in Canada. It is now available through participating retailers across the country.
The launch extends Biscoff into another co-branded confectionery format, pairing the Belgian biscuit brand with one of Mondelēz International’s major chocolate brands.
“Canadians have an undeniable passion for the iconic creamy taste of Cadbury Dairy Milk and the caramelized crunch of Biscoff,” said Jean Chalhoub, Senior Brand Manager, Mondelez Canada. “Bringing these two beloved icons together permanently is more than an innovation – it’s the ultimate match. Two legends, one irresistible bar, created to delight Canadian taste buds.”
Mondelēz is supporting the introduction with a consumer activation in Toronto. The We Belong Together Experience will run from September 24 to 27 at the CF Toronto Eaton Centre, where visitors will be able to sample the new bar and Cadbury Dairy Milk Biscoff desserts.
The event will also feature what Mondelēz describes as Canada’s largest chocolate fountain.
Lotus Bakeries, headquartered in Belgium, produces the Biscoff biscuit brand alongside a portfolio that includes nākd., TREK, BEAR and Kiddylicious. The group reported revenue of EUR 1.355 billion in 2025.
