Cheez-It Launches Protein Crackers in the US
Cheez-It has expanded its snack portfolio with the launch of Cheez-It Protein Original, a new cracker offering 7g of protein per serving. The product will begin rolling out at retailers across the US in October.
The new crackers are made with 100% real cheese, according to Mars. The launch responds to growing consumer interest in higher-protein food and snack options.
Cheez-It Protein Original will be available in 7.3oz boxes at a suggested retail price of USD4.49. The company stated that the product is positioned as an everyday savory snack designed to provide additional protein without moving away from the brand’s established cracker format.
Nicole Sorensen, VP of Marketing for Cheez-It, stated: “We’re always looking for new ways to innovate with Cheez-It. The introduction of Cheez-It Protein offers our fans a convenient way to add protein to daily snacking routines in a format they know and love,”
The launch follows consumer research cited by parent company Mars indicating continued demand for protein in snacking. Mars added Cheez-It to its portfolio following its acquisition of Kellanova.
