Cinnabon and Wicked Cutz Partner Up to Release New Product

Wicked Cutz announced a new licensing partnership with Cinnabon, introducing a new collection of snacks to be released this year across the US. The collaboration will deliver a lineup of meat snacks, including meat sticks, bacon jerky, and jerky chips.

The Owner of Wicked Cutz, Scott James, stated: “This is exactly the kind of innovation that gets us excited, […] Cinnabon, brings a flavor identity that’s instantly recognizable and incredibly craveable. Combining that with our approach to protein snacks opens up something entirely new for consumers.”

Dave Mikita, the President of International and Retail Channels Licensing at GoTo Foods, said: “Partnering with Wicked Cutz allowed us to take the warm, craveable flavors people love about Cinnabon and bring them into an entirely new snacking occasion.”

Cinnabon is an American bakery brand that specializes in cinnamon rolls. Wicked Cutz is a premium meat snack brand.