Conagra Brands Launches Peanuts-themed Duncan Hines Collection
Conagra Brands is partnering with Peanuts to launch a limited-edition collection of Duncan Hines baking mixes and Swiss Miss hot cocoa products featuring characters including Snoopy, Charlie Brown and Peppermint Patty.
Beginning this month, Duncan Hines is introducing six seasonal baking mixes and kits. The range includes the Charlie Brown-ie Blondie Bar Mix, inspired by the zig-zag pattern of Charlie Brown’s yellow shirt, and the Snoopy Crinkle Cookie Mix, targeting chocolate-flavored cookie occasions.
For Halloween, the Great Pumpkin Bundt Cake & Glaze Mix combines a pumpkin-flavored Bundt cake with an orange-colored glaze. The winter and holiday range includes the Snoopy Skate Yellow Cupcake Mix, supplied with white frosting and blue snowflake sprinkles, and the Peppermint Patty Brownie Mix, featuring a peppermint flavor.
Completing the Duncan Hines collection is the Snowball Cookie Kit, which produces 24 powdered sugar-covered cookies.
Erik Sword, VP/GM, Conagra Brands, stated: “Peanuts, Duncan Hines and Swiss Miss all share the ability to connect with generations of fans, […] We’re excited for our great brands to partner with Peanuts to feature the timeless charm of Snoopy, Charlie Brown and friends.”
The Duncan Hines Peanuts collection will remain available in stores through the end of the holiday season, with additional seasonal products scheduled to arrive in 2027.
Swiss Miss is also introducing a Peanuts-themed collection of hot cocoa products and gifts this month. The range includes a four-pack box set containing milk chocolate-flavored, marshmallow, peppermint-flavored and dark chocolate-flavored varieties, each featuring different Peanuts characters.
Other products include a collectible tin containing four envelopes of milk chocolate-flavored cocoa, and single-serve hot cocoa ornaments featuring either milk chocolate-flavored cocoa or cocoa with marshmallows. Swiss Miss Peppermint-flavored hot cocoa is also returning for the holiday season in Peanuts-themed packaging.
