DOVE New Pretzels to Debut with Limited First Crunch Club Premiere Preorder
Snack Iconic, a snack developing company, announced the upcoming debut of the DOVE Chocolate Enrobed Pretzels, a snack that pairs crunchy pretzels with DOVE’s Milk and Dark Chocolate varieties.
The product is available for preorder and shipping starts in January 2027 through Snack Iconic’s site. The product is launched by Snack Iconic under MARS.
The limited-edition USD119 Premiere Package includes eight 2.5 oz bags of DOVE Milk Chocolate Enrobed Pretzels, eight 2.5 oz bags of DOVE Dark Chocolate Enrobed Pretzels, two limited-edition First Crunch Club airtight collectible tins, two DOVE Chocolate bars, premium gift packaging and free shipping.
Phil Gorman, Founder and CEO of Snack Iconic, stated: “DOVE has an incredibly passionate consumer following, and we wanted to create a way for those fans to experience this launch that felt more special than simply waiting for the product to arrive on shelf, […] The First Crunch Club Premiere Package gives consumers first access to both varieties, collectible packaging they can continue to use, and a front-row seat to what we’re bringing to market next.”
The launch also introduces First Crunch Club, Snack Iconic’s early-access platform for limited snack launches from consumer brands. Future drops are expected to feature limited-edition product collections, collectible packaging and early access to select new Snack Iconic launches.
DOVE Chocolate is an American chocolate brand owned by Mars, Incorporated, offering products including chocolate bars, DOVE PROMISES chocolates and ice cream. The brand was founded in 1939, in Chicago.
