Incredifulls Partners with PAW Patrol for PB&J Cups
Incredifulls, a family-run premium frozen food brand has partnered with Paramount Products & Experiences to launch PAW Patrol Peanut Butter & Jelly Cups, marking the frozen food brand’s first licensed collaboration.
The launch came around the release of “PAW Patrol: The Dino Movie”, which came to theaters in August, and the products are launching this month in Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly varieties. They will be available at Stew Leonard’s, as well as select locations through Gopuff and FreshDirect.
The frozen handheld products combine peanut butter with either strawberry jam or grape jelly, wrapped in Incredifulls’ signature sourdough-brioche crust. Each cup reportedly contains 5g of protein and is made without seed oils or high-fructose corn syrup. The product was designed for lunches and on-the-go snacking, the cups can be consumed after thawing or warmed before serving.
Co-Founder of Incredifulls, Michelle Jimenez-Meggiato, stated: “As a mom of two young kids, I know some of the best family memories come from everyday moments, […] PB&J is a nostalgic favorite that brings families together, and partnering with PAW Patrol makes those moments even more fun and imaginative.”
The collaboration represents both Incredifulls’ first licensing partnership and its first launch in the Peanut Butter & Jelly Cups category.
