Insomnia Cookies Launches Supergirl-Inspired Limited-Edition Cookie Collection
Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition cookie collection inspired by the upcoming Supergirl movie, as brands continue to use entertainment tie-ins to engage consumers and drive seasonal demand.
Available from June 16 at participating bakeries across the United States and Canada, the promotion introduces two new cookies developed around themes and visual elements featured in the film, which is scheduled to premiere in cinemas on June 26.
The first product, Red Velvet Revenge, combines a red velvet cookie with a blue sugar cookie dough centre and red velvet crumble topping. According to the company, the product draws inspiration from a blue slushie featured in one of the film’s galactic settings.
The second product, Lemon Solar Punch, features a lemon cookie filled with strawberry jam and topped with toasted honey crumble. The cookie references the yellow suns that power the Supergirl character in the film’s storyline.
In addition to the cookie launch, Insomnia Cookies will introduce limited-edition Supergirl-branded box sleeves for its 6-inch and 10-inch cookie boxes beginning June 26. The sleeves feature artwork inspired by the film and are intended to coincide with the movie’s theatrical release.
“Whether it’s a late-night craving, a movie night with friends or a special treat shared with family, our goal is always to bring a little more warmth to the experience,” said Seth Berkowitz, founder and chief executive of Insomnia Cookies. “We’re excited to partner with DC Studios and Warner Bros. to celebrate Supergirl with two delicious cookies inspired by the film and give fans a fun and craveable way to celebrate the film’s theatrical release.”
The collection will be available for a limited time through participating Insomnia Cookies locations, as well as through the company’s delivery, pickup and mobile app ordering channels.
Founded in 2003, Insomnia Cookies operates more than 350 bakery locations across North America, offering cookies, ice cream and other sweet baked products through retail, delivery and e-commerce channels.
