Mondelēz Launches 8 Non-HFSS Products 

Mondelēz’ UK business is launching eight non-HFSS products to offer consumers more choice when it comes to snacking mindfully and managing their overall diet. 

For 2022, the business will launch new belVita Soft Bakes Apricot Filled, a line extension to existing non-HFSS product Soft Bakes Strawberry Filled, which will be available from UK & Ireland retailers from mid-August. It will also introduce a new belVita Fruit Crunch Range, launching Apple & Pear 30% less Sugar and 70% less sat fat, as well and Raisin & Currant 70% less sat fat compared to the average market of sweet adult biscuits. These NEW individual bars are also under 100kcal per biscuit and will be available in UK & Ireland retailers from September. The business plans to launch further non-HFSS belVita products in January 2023.

Louise Stigant, UK Managing Director at Mondelēz International, commented: “I’m proud of the non-HFSS ranges that we are developing in categories such as biscuits, confectionery and drinking chocolate. This is a result of a significant amount of work and investments that we have made to find opportunities to innovate and reformulate products so that we can give consumers more choice.”

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