Mr Kipling Launches Unicorn Slices

New Mr Kipling Unicorn slices incorporate vanilla flavoring with a mixture of a two color pink batter, yellow mallow and purple icing, and it is produced at the company’s Carlton factory.

The packs of six are available in Asda stores immediately, and both Sainsbury’s and Tesco will also be stocking the colorful product from March.

Karmel Maletta, innovation controller, sweet, shares details about the launch of Unicorn slices: “Unicorns were one of the biggest consumer trends for 2017, with home furnishings, beauty, food and fashion all being brandished across social media with unicorn inspired designs and colors. We know consumers will be attracted to the stand out packaging and be curious to try something that they’ve never seen or tasted before. Mr Kipling’s strength is in small cakes, so pairing this with something fun like unicorn slices, we think will be a big hit with consumers”.